THEM.

ABOUT

At THEM, the only "stars" are the craftswomen and men, and their creations that are steeped in rich history and traditional skills. Too often left behind the scenes, THEM is designed to place these artisans and their work centre stage.

THEM offers custom made Berber rugs but through a fair approach for the artisan and a fair price for consumers.

Looking for a better balance, Founder Marion restructured the sales channels of the Berber rug. Every year, Marion makes several trips to their source, the tiny Berber villages in the Middle Atlas mountains, in order to seek out Béni Ouarain rugs with their graphic shapes, Azilal rugs with their vibrant colours, some rare Boujad rugs. Working directly with the craftswomen of the beautiful Moroccan mountains, the craftsmen and women in all the little family workshops, who are truly passionate about their skills. Very often, they have learned their trade from their parents, and intend to pass it on to their children.

THEM seeks to be involved, enable fair working and price and preserve the inherited artisan skills from the Indigenous peoples of Colombia, the women weavers of Morocco, the dyers of Mail - all have golden hands and are too often not recognised for their amazing work. THEM seeks to bring them back centre stage.

Read our interview with Founder, Marion Pelouzet online here.