As small independent brand based in New York City Series The Label's ethos is one of mindful design and conscious products, creating in a way that minimises carbon footprint and the negative impact of textiles on our planet.

Their design philosophy is to create a simple and sustainable collection of swim pieces that are timeless in design, responsibly made and desired for many seasons. Each piece is carefully considered; from fit to performance, cut in timeless colour ways and produced with the previous collection in mind.

A less is more approach, ensuring better buying choices that build a conscious swimwear wardrobe.