Charmaé
Charmaé is an Australian contemporary womenswear brand that embraces timeless luxury.
Established in 2018, Charmaé is an independent Australian designed fashion brand based in Melbourne, with a Studio in the hinterland of Byron Bay on the Far North Coast of Australia. Evolved from over twenty years of experience within design, production, fabric development, buying and sales; Charmaé has been created through an admiration for sensual clarity.
The brand's signature is found in luxurious fabrications, exclusive prints and unique embroideries in non structured silhouettes. Charmaé’s philosophy has been built with a commitment to sustainable fashion and exemplary construction. Founded in the principle of quality, ethereal freedom and the sensuality in effortless luxury. A contemporary womenswear brand, using premium fabrics, refined techniques and finishes, with a touch of resort for everyday elevated daywear.
We spoke to Founder, Charmaine Mewing about the many experiences that have shaped her brand, read more here.
