DISCOVER AWAN

As We Are Now was born from founder Anette Miwa Dimmen’s desire to create a new kind of lifestyle brand with a holistic approach to fashion, lifestyle, design and sustainability. Having worked for ten years in an international design and manufacturing agency, Anette saw a gap in the market for a brand that connects feminine aesthetics and values with smart products and innovative fabrics.

As We Are Now (AW:AN) is about the freedom to live comfortably, sustainably and effortlessly. It is about understanding the modern woman’s need for versatility, and help her save time while she transition seamlessly from A to B and from am. to pm. in her everyday life.

Read our interview with Anette now online about her drive and her experience in shaping this new emerging sustainable label. Read more here.