AMY HAMILTON
KEEPING IT LOCAL | We brought creative Amy Hamilton together with beautiful, independent Australian designers in support of our local & conscious labels.
SHOP LOCAL, AUSTRALIAN LABELS
In support of Australian independent designers and fashion labels, our ODE TO AUSTRALIAN CREATIVES collaboration brought together Melbourne-based creative Amy Hamilton with Australian labels UNIK by us, Lylou the Label, Sanserie, Two Green Stones and Kate & Confusion to celebrate ‘keeping it local’ and supporting ‘small business’ and ‘conscious Australian fashion’.
MELBOURNE-BASED CREATIVE, AMY HAMILTON OF LOVE RUSH
As the creative behind Love rush, Amy Hamilton describes her style as classic with a contemporary twist. With her signature red locks and love for laid back luxe, Amy has developed a reputation for her clean simple aesthetic and impeccable eye. With a career in the Fashion industry spanning over 10 years, Amy completed a Bachelor of Fine Arts in 2001, whilst simultaneously honing her pattern making skills at TAFE and completing a Tailoring course at night. Following this Amy studied a Bachelor of Design - Fashion at RMIT. With a strong grounding in design and fashion, and a major in textiles, Love rush was a natural progression to further add to Amy’s expanding skill set.
“Love rush has evolved naturally, simultaneously reflecting my personal life. My focus is on generating beautiful content, true to my own style and aesthetic.”
With a passion for Australian designers and home grown talent, we began or ‘Keeping it local’ collaboration as an ODE TO OUR AUSTRALIAN CREATIVES, which first began at a time of home isolation and creative inspiration.. Amy shared her experience with us
If anything, what we have experienced across the world in 2020 should be our wake up call, and if we weren’t already being kind to our planet and the people in it then now is the time. Over Summer here in Australia we saw Bushfires burn for months and ravage our countryside, our wildlife and raise communities to the ground, followed quickly by a worldwide pandemic that has kept us at home for months on end, distanced from family and friends, and left us with countless hours to reassess what we can and can’t live without. Currently in Victoria we’re living through stage 4 restrictions, although overwhelming at times and I would be lying if I said it doesn’t give me all levels of anxiety, I have found as a creative, escapism in my painting and drawing. As we stay close to home and draw inspiration from the immediate world around us, it has bought to the forefront of my mind the importance of supporting and championing other local creatives and designers, especially those who are doing their bit for the planet with sustainable ideals at their core.
Amy Hamilton featured wearing Unik Space Dress, Lylou the label Top, Kate & Confusion gloves, Sanserie Linen Shirt, Two Green Stones Earrings
Read the full feature now online at Love rush.